The subconscious mind generates 90% our thoughts, emotions and behaviours, and is mostly programed in our early ears of development. It is therefore responsible for our health, wealth, love and lived experiences.

“Until you make the unconscious conscious, it will run your life and you will call it fate.” - Carl Yung

Using applied neuroscience, The Exhale re-wires the hidden neural pathways and nervous system that keep high-performers stuck in survival mode, allowing you to lead from your highest executive faculty with greater clarity and efficiency. The impact is profound, enabling more space and time for that which matters most - our wellbeing and our loved ones.

The Exhale Program

Section 1: The Hero (The "Conscious Awakening")

Visual: A sophisticated, minimalist aesthetic. High-contrast imagery (light/shadow) to represent the subconscious coming into the light.

• Headline: Your results are a mirror of your internal architecture.

• Sub-headline: Break the cycle of subconscious programming. Using applied neuroscience, The Exhale re-wires the hidden neural pathways that keep high-performers stuck in survival mode, allowing you to lead from your highest executive faculty.

• Primary CTA: [Begin Your Evolution]

Section 2: The Empathy Phase (The "Survival State")

Goal: Address the disconnect between external success and internal exhaustion.

• Headline: Why "working harder" isn't solving the burnout.

• Body Copy: You’ve achieved success, yet you’re navigating an internal landscape of perfectionism, people-pleasing, or quiet self-sabotage. This isn't a lack of discipline—it's a biological conflict. Your subconscious (responsible for 90% of your behavior) is still running "survival" software in a "thrive" environment.

• The Symptoms of Outdated Programming:

  • The "Holding it all together" tax: Constant cognitive energy spent managing perceived threats.

  • The Prefrontal Cortex Hijack: Feeling reactive and overwhelmed instead of calm and strategic.

  • The Identity Gap: Knowing who you could be, but feeling tethered to old thought patterns.

Section 3: The Pivot (The "Neuroscience of the Exhale")

Goal: Explain the "Diagnostic Tool" as the bridge to the subconscious.

• Headline: From Subconscious Friction to Neural Alignment.

• Body Copy: Change doesn't happen at the level of the conscious mind. Through The Exhale Method, we identify the root subconscious programming that leaves you powerless. We don't just "manage" stress; we dissolve the architecture that creates it. By shifting your internal identity, we clear the path for your Prefrontal Cortex to prioritize what matters: your vision, your connection, and your wellbeing.

Section 4: The Core Offer (The "8-Week Rewire")

Visual: A clean breakdown of the two-part structure found on your site.

• Headline: A System for Sustainable High Performance.

• The Breakdown:

  • Part 1: The Internal Audit. Uncovering the self-concept, beliefs, and identities that govern your nervous system. We bring the 90% into the light.

  • Part 2: The Implementation (RAS Alignment). Cementing your new identity into your Reticular Activating System. We build the neural pathways that make your new way of being automatic.

• The Promise: A 50% increase in leadership performance and a 50% reduction in chronic stress.

Section 5: The Social Proof (The "Shift")

Goal: Highlighting the "Identity Shift" outcomes.

• Headline: Evidence of the Evolution.

• Testimonial Focus: "I stopped 'managing' my anxiety and started leading from a place of genuine internal freedom. The energy I used to spend holding it all together is now fueling my actual life." — Client

Section 6: The Final Call (The "Executive Decision")

Goal: Directing them to the 1:1 or Group Program.

• Headline: Ready to rewrite your internal architecture?

• Options:

  • The 1:1 Intensive: For the woman ready for deep-dive, bespoke neuro-reprogramming.

  • The Group Immersive: For those seeking the power of a safe container and community expansion.

• Final CTA: [Book Your Complimentary Consultation]

How to make this work on your Squarespace site:

1. The "Hidden" Funnel Page: Create /the-exhale-experience in your "Not Linked" section. Use these headers.

2. The Diagnostic Link: On your Instagram, link to your "Hidden Landing Page" (the diagnostic).

3. The Thank You Page Strategy: When they finish the diagnostic, the Thank You page should say: "Your results show a high level of [Survival State/Friction]. This is exactly what we rewire in The Exhale." [Link to the new Sales Page].

4. The "Services" Page: Keep your current Services page as it is—it’s great for people who are ready to "Book Now"—but use this new "Funnel Page" for people coming from your email list or Insta who need to understand the transformation before they see the price.

Would you like me to draft the first email they receive after completing the diagnostic tool, connecting their specific "root patterns" to the Exhale program?